Its innovative formula, developed in Brazil, respects the most of the hair fiber while revitalizing, rejuvenating and restructuring the hair. The result is a soft hair, supple and shiny and no frizz.
This smoothing treatment removes frizziness and curls from hair, adding a spectacular shine and a silky texture. The smoothing treatment is based on keratin, which reconstitutes hair, and other active treatment ingredients that provide the necessary properties for regenerating the damage caused by heat from hair straighteners and hair dryers, and also by chemical agents (dyes, highlights, perms…)
By adding keratin and ceramides to the straighten treatment Neo-keratin , it is possible to look after hair , leaving it soft , smooth and non- frizzy.